scandi · brand kit
==================

a friendly bundle of everything you need to use the scandi brand.

contents
--------
/logos
  logo-black.svg          primary wordmark, on light backgrounds
  logo-white.svg          inverted wordmark, on dark backgrounds
  logo-gradient.svg       wordmark filled with the brand gradient
  logo-black.png          raster, on light backgrounds
  logo-patternbg-1by1.png 1:1 social tile, logo on the scandi pattern

/symbols
  favicon-smile-black.svg     "c:" smile mark, black
  favicon-smile-white.svg     "c:" smile mark, white
  favicon-smile-gradient.svg  "c:" smile mark, brand gradient (recommended favicon)
  favicon-smile-white.png     raster
  favicon-smile-patternbg.png 1:1 social tile

/fonts
  Aeonik Pro Regular.ttf
  Aeonik Pro Medium.ttf
  Aeonik Pro Bold.ttf

/pattern
  scandi-pattern.png      tileable frosty blue motif

colors
------
white         #FFFFFF
black         #000000
scandi blue   #2BB7EE
scandi cyan   #22D3EE
gradient      linear-gradient(135deg, #2BB7EE 0%, #22D3EE 100%)
text-on-gradient: always #FFFFFF

typography
----------
family: Aeonik Pro
weights: 400 regular · 500 medium · 700 bold

voice
-----
- lowercase by default — softer, more human
- short sentences, plenty of air
- a stray "c:" at the end is welcome — it's our smile

questions? open the included brand book (index.html) for the full guide.
